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14
Mar |
Text2Pledge – Engaging Existing Donors with Mobile Giving |
| Last month I wrote a blog “Text2Give – Is Mobile Fundraising Right for Your NPO?“. Text2Give is a great vehicle for new donor acquisition because it is automatic and only asks for a nominal donation. However, limiting current donors to … | |
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07
Mar |
Building a Mobile Coupon Program |
| Mobile Marketer recently had an article on 5 steps to a strong mobile coupon program. I think it is worth a read, but wanted to share our perspective on incorporating mobile coupons into your campaigns. Here are the five steps … | |
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01
Mar |
About to blast an existing database with a mobile messaging campaign? |
| Here are a couple of reasons why you shouldn’t: Mobile messaging is an ideal way to engage with the largest number of mobile users. Over 90% of mobile devices in the US have the ability to send/receive text messages[i] and … | |
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11
Feb |
Mobile Couponing – Are you using them? Your customers are. |
| In recent years we’ve seen a dramatic increase in coupon usage – specifically, mobile coupon usage. According to Borrell Associates, the redemption rates of mobile coupons are 10 times that of mail or newspaper distributed coupons. | |
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10
Feb |
Text2Give – Is Mobile Fundraising Right for Your NPO? |
| When news of the devastation in Haiti was all around us, the Red Cross made a simple plea – Text a $10 donation to help the relief effort. Did you donate? I did. After watching countless stories about the toll … | |
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