SAN
ANTONIO, TEXAS, May 29, 2007 — Monster Media, the leading
provider of patented interactive advertising systems,
today announced a strategic alliance with CrossLink
Media, a provider of mobile marketing solutions that
extends the interactive consumer experience and helps
drive sales and results. CrossLink Media's proprietary
software platform allows consumers, media companies
and advertisers to effectively communicate in real-time
and with measurable results. The company's mobile marketing
solutions also extend the reach of Monster Media's patented
interactive advertising system, MonsterVision.
MonsterVision integrates rich, visual display technology
with sound to captivate audiences and deliver effective
branding messages in high traffic areas. Oversized images
splash across the display and invoke everyone who passes
by to become part of the projected brand message. Viewers
are able to physically interact with the display using
body movements across the projected image.
"CrossLink Media's mobile marketing solutions represent
a natural extension of the Monster Media product suite,"
said John Payne, President of Monster Media. "CrossLink
Media offers extremely effective and measurable products
that will increase the next-generation advertising resources
available to our customer base. We are now able to offer
advertisers an additional medium for achieving real
time, high-impact physical and emotional connections
that simply aren't possible with other, more traditional
advertising mediums."
The partnership between Monster Media and CrossLink
Media represents the latest innovations in next-generation
advertising. According to research conducted by the
Mobile Marketing Association, the premier global association
that strives to stimulate the growth of mobile marketing
and its associated technologies, 40 percent of global
brands have already deployed text message marketing
campaigns. By 2008, 89 percent of brands will use text
and MMS to reach their audiences.
"CrossLink Media recognizes the synergy between
out-home-advertising and mobile marketing," said
Brad Beasley, President of CrossLink Media. "Our
relationship with Monster Media will help media companies
and brands extend their reach beyond the venue and allow
consumers to carry this message with them for anytime,
anywhere access. We are excited about this alliance
and feel it will enable both companies to provide a
complete interactive solution to our respective customers,"
added Beasley.
About Monster Media
Monster Media is an international media company and
leading provider of patented innovative alternative
advertising products. Monster Media's network of sports
and entertainment venues, transit facilities and retail
programs are located in many top designated market areas
in the United States, Europe, South America and Puerto
Rico. Since its inception in 2004, Monster Media has
focused on customer branding interaction and has evolved
into a diverse multimedia firm with an expanded product
base and media network that allows advertisers to reach
consumers across the globe. With Monster Media's various
offerings, from permanent locations to mobile and promotional
capabilities, advertisers have the ability to engage
with consumers both physically and emotionally. For
more information, visit
www.monstermedia.net.
About CrossLink Media
CrossLink Media provides mobile marketing solutions
that create a truly interactive consumer experience.
Its proprietary software platform allows consumers,
media companies and advertisers to effectively communicate
in real-time and with measurable results.
CrossLink Media creates, manages and delivers mobile
campaigns via relationships with all major wireless
carriers throughout the United States. CrossLink Media’s
mobile network provides access to over 200 million wireless
phone subscribers in the U.S. and can extend this network
to reach over 2 billion consumers worldwide. Whether
it’s broadcast, print, outdoor, or online, CrossLink
Media cuts through the advertising clutter and creates
a one-on-one relationship with the mobile consumer.
For more information, visit
www.CrossLinkMedia.com.
