SAN ANTONIO, TEXAS, October 16, 2007 — CrossLink Media, an interactive
mobile software provider, today announced an exclusive mobile partnership
with the Fellowship of Christian Athletes (FCA), America's largest sports
ministry, impacting all levels of sports and sports enthusiasts
everywhere. CrossLink Media's proprietary software platform will allow FCA
to communicate with its membership anytime, anywhere via their most
personal device – the wireless phone. FCA will now be able to extend its
reach to its membership for real-time updates on events, daily devotionals
and more.
"FCA is a first-class organization and we are proud to be associated with
them. CrossLink Media understands the need for immediate communication
within large membership groups and our mobile services will help streamline
these efforts and make them more efficient," said Brad Beasley, President of
CrossLink Media.
"FCA well-recognizes the reliance that active people have on mobile
technology today”, said Tom Rogeberg, Senior Vice President of
Communications and Marketing for the Fellowship of Christian Athletes. “For
our many hundreds of staff across America and the tens of thousands of
athletes, coaches, volunteers and ministry friends we interact with on a daily
basis, CrossLink Media’s technology will be a welcome, economical and
effective delivery system for important, timely information."
About CrossLink Media
CrossLink Media provides mobile solutions that create a truly interactive
consumer experience. Its proprietary software platform, MessageLink, allows
organizations, brands and media companies to effectively communicate with
consumers in real-time and with measurable results. CrossLink Media also
services brands with its proprietary Bluetooth ad-serving software, BlueLink,
which enables brands to further develop their customer relationships within
close proximity to the BlueLink device.
CrossLink Media creates, manages and delivers mobile campaigns via
relationships with all major wireless carriers throughout the United States.
CrossLink Media’s mobile network provides access to over 200 million
wireless phone subscribers in the U.S. and can extend this network to reach
over 2 billion consumers worldwide. Whether it’s broadcast, print, outdoor, or
online, CrossLink Media cuts through the advertising clutter and creates a
one-on-one relationship with the mobile consumer. For more information,
visit
www.CrossLinkMedia.com.
About the Fellowship of Christian Athletes
Headquartered in Kansas City, Missouri, the Fellowship of Christian Athletes
is touching millions of lives... one heart at a time. Since 1954, the Fellowship
of Christian Athletes has been challenging coaches and athletes on the
professional, college, high school, junior high and youth levels to use the
powerful medium of athletics to impact the world for Jesus Christ. FCA is the
largest Christian sports organization in America. FCA focuses on serving local
communities by equipping, empowering and encouraging people to make a
difference for Christ.
