Army and Air Force Exchange Service (AAFES) Awards CrossLink Media Exclusive Contract to Deliver Mobile Coupons

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LAS VEGAS, NV and SAN ANTONIO, TEXAS, April 2, 2008 – Today at CTIA Wireless 2008, CrossLink Media, an interactive mobile software provider, announced that it was awarded an exclusive mobile contract with the Army and Air Force Exchange Service (AAFES) to provide text-based mobile coupons across military installations throughout the United States. AAFES is a multi-channel retailer offering quality merchandise and services via retail stores, catalogs and online to active duty, guard and reserve members, military retirees and their families at competitively low prices.

CrossLink Media’s proprietary software platform, MessageLink, will allow AAFES to communicate with military members anytime, anywhere via their most personal device – the wireless phone. Authorized members will now have access to mobile coupons that provide special discounts and shopping incentives throughout the various military installations.

“The AAFES award is much more than a customer to CrossLink Media,” said Brad Beasley, President of CrossLink Media. “AAFES’ slogan is ‘Serving the Best Customers in the World’ and we take that to heart. It is an honor to receive this award and to help serve our military and their families,” said Beasley.

“In today’s world, virtually everyone uses their mobile phone for more than just talking”, said Chris Peterson, Senior Restaurant Business Manager for AAFES. “CrossLink Media’s mobile coupon program should provide a convenient way to distribute timely and relevant offers to our members and their families. We are looking forward to working with them.”

About CrossLink Media

CrossLink Media provides mobile solutions that create a truly interactive consumer experience. Its proprietary software platform, MessageLink, allows organizations, brands and media companies to effectively communicate with consumers in real-time and with measurable results. CrossLink Media also services brands with its proprietary Bluetooth ad-serving software, BlueLink, which enables brands to further develop their customer relationships within close proximity to the BlueLink device.

CrossLink Media creates, manages and delivers mobile campaigns via relationships with all major wireless carriers throughout the United States. CrossLink Media’s mobile network provides access to over 200 million wireless phone subscribers in the U.S. and can extend this network to reach over 2 billion consumers worldwide. Whether it’s broadcast, print, outdoor, or online, CrossLink Media cuts through the advertising clutter and creates a one-on-one relationship with the mobile consumer. For more information, visit

About the Army and Air Force Exchange Service (AAFES)

Headquartered in Dallas, Texas, AAFES is now in its second century of service. AAFES remains committed to its dual mission of providing quality products and services to military families worldwide and generating earnings to support military morale, welfare and recreation programs.

AAFES operates more than 3000 facilities worldwide, in more than 30 countries, five U.S. territories and 49 states. AAFES operates some 143 retail stores and more than 2200 fast food restaurants. AAFES also provides military communities with convenience, specialty stores and movie theatres on installations worldwide, including locations in Operations Enduring and Iraqi Freedom.


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