Cinema Solutions and CrossLink Media Partner to Provide Interactive Mobile Marketing to Movie Theaters Nationwide
Introducing a SMS text marketing program tailored to the cinema industry.
LAS VEGAS, NEVADA and SAN ANTONIO, TEXAS – (March 17, 2010) – Cinema Solutions announces a strategic partnership with CrossLink Media, provider of interactive mobile solutions, to offer mobile marketing plans tailored specifically to the cinema industry. Cinema Solutions is well established in offering e-Procurement solutions and this partnership has inspired them to bring a technology solution to the marketing side of the business.
With more than 275 million mobile subscribers[i] in the US and more than 25% of Americans participating in at least one, and as many as ten, SMS marketing programs every month[ii], Cinema Solutions felt the time was right for a mobile offering. “Mobile marketing is proving to be a cost-effective and personal way to engage patrons,” said Anthony Kylitis, VP Marketing & Account Services. Cinema Solutions found the right mobile partner in CrossLink Media with an offering of easy to use and measurable products that can be extended to our clients.
Cinema Solutions mobile marketing program utilizes features like mobile alerts and mobile coupons to help theaters drive traffic into their locations and increase concession revenues. They can further enhance the experience to opt-in subscribers by using tools like mobile trivia, mobile barcodes, mobile voting and sweepstakes.
The mobile marketing program uses SMS technology to send short text messages to and from mobile devices. Theaters will use in-store advertising, along with all other forms of media, to promote the new mobile marketing program. In addition, they can run mobile promotions and continue to build a subscriber base through additional opt-in campaigns. Pricing has been designed to be affordable for any size theater chain and can be scaled according to the theater needs and budget.
CrossLink Media is excited to be able to offer highly targeted campaigns to the cinema industry. said Brad Beasley, President of CrossLink Media. Cinema Solutions is an ideal partner with a commitment to offering well-developed technical solutions to their clients.
About CrossLink Media
CrossLink Media, a leading interactive mobile software company, provides mobile solutions that create a truly interactive consumer experience. Its proprietary software platform, MessageLink, allows organizations, brands and media companies to effectively communicate with consumers in real-time and with measurable results. CrossLink Media also services brands with its proprietary Bluetooth ad-serving software, BlueLink, which enables brands to further develop their customer relationships within close proximity to the BlueLink device.
CrossLink Media creates, manages and delivers mobile campaigns via relationships with all major wireless carriers throughout the United States. CrossLink Media’s mobile network provides access to over 200 million wireless phone subscribers in the U.S. and can extend this network to reach over 2 billion consumers worldwide. Whether it’s broadcast, print, outdoor, or online, CrossLink Media cuts through the advertising clutter and creates a one-on-one relationship with the mobile consumer. For more information, visit www.CrossLinkMedia.com.
About Cinema Solutions
Cinema Solutions, Inc. is a software company dedicated to providing advanced electronic purchasing management (e-Procurement) solutions to small-to-medium size businesses as well as large companies. All of our solutions are built on the Software-as-a-Service (SaaS) deployment model. In fact, we are proud to say we were providing SaaS solutions even before the term “SaaS” was coined. SaaS is taking the software world by storm and is quickly becoming the preferred deployment model for B2B software. For more information, visit www.CinemaSolutions.com.